Edith Wairimu

“Breaking the Chokehold: 7 Simple Steps to Bust into the Life and Business You Love by Doug Howorko is a systematic guide that encourages letting go of limitations and working towards entrepreneurship goals. To break free from societal norms and become an entrepreneur working on an idea one is passionate about, the book prescribes seven steps. The first step is about finding one purpose, establishing the reason for wanting to make the change, and leaving one’s comfort zone. The second step contains advice about how to harness your individual characteristics and capacity and become an entrepreneur. The third step explores the digital world and the opportunities it offers. The next three steps discuss planning, creating the right mindset, and execution, respectively. The last section explains how to take care of oneself while pursuing your goals. From the onset, Breaking the Chokehold identifies and addresses the limitations that hold many people back from pursuing their business dreams. In the introduction, the purpose of the guide is laid out which gave me a clear picture of what I would gain from reading the book. The steps it contains are well organized and explained. Each step is broken down into specific sub-topics that are related to the topic. I loved that the book takes into consideration the challenges that first-time entrepreneurs face. It explains that the process involved is difficult but fulfilling. Doug Howorko’s experiences enrich the book as he shares the challenges he faced when transitioning from employment to entrepreneurship. Written by an experienced business leader and strategist, Breaking the Chokeholds an important tool for success for anyone who wants to become an entrepreneur.”